Palmer Retail Solutions Blog

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important,...

We know fall is officially here because the calendar tells us so. But does itfeellike fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The...

Any veteran retailer can tell you success is not about sales, it’s about psychology. Choosing the right merchandise, presenting it in irresistibly appealing ways, and securing lasting customer loyalty all require an in-depth understanding of your...

You created a rewards program for your store. So what? Did you know that most customers don’t bother with these programs because they’re too much work and not worth the effort? (If you track customer data – and you should – you do know this.) It’s...

Clienteling. Did you just ask yourself, “Is that a real word?” It’s not only a real word, it’s the concept that could take your store to the next level when it comes to building customer loyalty.

According to EuroShop, “The most important advertising tool for every retailer is his own store.” They are right on the money. Branded solutions — in the form of large digitally printed signage, logos, murals, etc. — can subconsciously ingrain your...

What inspires customers to buy? Understanding the psychology of shopping helps you create visual displays that not only grab attention but encourage customer purchases. Sales are what keep your store in business. And research shows that improving...

It’s not easy to stop customers in their tracks to gain their full attention. Shoppers are busy, they’re distracted, and they’re bombarded by thousands of visual messages all day long. In order to break through all of that, you need head-turning...

As a retailer, you want loyal customers because you want to increase your store’s overall revenue. But it takes more than fun campaigns and discounts to spark customer loyalty, for two reasons:

Arrrrgh! All businesses have to deal with difficult customers from time to time, but in retail, this situation is so common that sales associates should receive special training in dealing with difficult people. Ideally, you want every customer to...