Palmer Retail Solutions Blog

Big box stores are not particularly concerned with “atmosphere.” Their brands are based on having a lot of stuff, displayed warehouse-style to give the impression (correctly or not) that selection is big and prices are small. It’s a...

You don’t have to be in the retail business long to hear – over and over again – how important it is to keep your store fresh. Typically, this advice refers to merchandise displays, but the same holds true for your store fixtures.

When starting a business, it's important that your space doesn’t look "thrown together." You want to look professional, whether your space is a dental office, business office, or retail store. Most small businesses have only one location, so you get...

If you're in the retail business, you know that product storage can often be a challenge. While it's important to have items on display, you don’t want to put all of your inventory on the shelves, because over-stocking looks cluttered and could...

What inspires customers to buy? Understanding the psychology of shopping helps you create visual displays that not only grab attention but encourage customer purchases. Sales are what keep your store in business. And research shows that improving...

Your store’s brand is a composite of many factors – the products you sell, the way you present them to shoppers, the way you treat customers – it’s your reputation. And custom signs visually represent and reinforce your brand, often in ways nothing...

It’s not easy to stop customers in their tracks to gain their full attention. Shoppers are busy, they’re distracted, and they’re bombarded by thousands of visual messages all day long. In order to break through all of that, you need head-turning...

Consistent branding is essential if you hope to cut through today’s marketing clutter and make a name for your store. Your brand reveals who you are as a business. Custom signage weaves consistent visual branding throughout your store, from the curb...

Retailers all agree that merchandise displays should take center stage in your store. Since that’s the case, why worry about improving store display fixtures? Their role is supporting, not starring, right? But the truth is, by improving your display...

If you’ve been thinking slatwall fixtures are only for certain types of stores, you might want to think again. Slatwall fixtures are so good-looking and versatile, people are even using them in their homes. So, would adding these display units work...