Palmer Retail Solutions Blog

If a regular shopper visits your store and sees the “same old stuff” at the checkout counter, you'll miss out on an important opportunity. They will be blind to your last-minute purchase offerings, and that will have a depressing impact on your...

When starting a business, it's important that your space doesn’t look "thrown together." You want to look professional, whether your space is a dental office, business office, or retail store. Most small businesses have only one location, so you get...

According to EuroShop, “The most important advertising tool for every retailer is his own store.” They are right on the money. Branded solutions — in the form of large digitally printed signage, logos, murals, etc. — can subconsciously ingrain your...

“Would you like a fresh salad with that?” asks the young woman behind the counter at your local pizza parlor. At a drive through fast food joint, you don’t even have to wait to be asked, you can look up and see mouth-watering photos of piping-hot,...

Shoppers are increasingly buying online. Everyone knows this. Amazon has now surpassed Wal-Mart as the world’s largest retailer, right? But wait. Amazon just opened their first-ever retail storefront, in New York City. As a retailer trying to...

In an article just last year, DigitalCommerce360 stated, “What used to be waves of promotional holidays created by retailers (like back to school, etc.) has evolved into a new model of endless seasonal shopping.” They say consumers are now driven,...

You don’t have to hold an official grand opening event to introduce your store to prospective customers. You could simply hoist the obligatory “Grand Opening!” banner and hope people will take the hint. But what a waste; you won’t stand out from the...

You know that feeling when you go into a cluttered store and immediately feel overwhelmed? When we’re frustrated, we want to get out ASAP. Sometimes we even avoid stores that look too stressful to navigate. None of this is good news for retailers...

Each new season brings a new sport to focus on. Several sports, really. That means new opportunities and new challenges for sports stores. With customers mentally gearing up for their next seasonal sport, your store has to be ready on the starting...

We’re bombarded by visuals, all day, every day. Talk about cognitive overload! No wonder we subconsciously dismiss things we’ve repeatedly seen before. We can’t pay attention to everything. If your storefront windows don’t have something new to say,...