Palmer Retail Solutions Blog

Opening a kiosk may be more affordable than launching a brick and mortar store, but you still have to make money to grow a successful business. That means you have to analyze your numbers regularly. But which retail metrics should you be looking at?...

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology...

You got customers in the door. Maybe it was your brand’s great reputation, or maybe it was that snazzy visual merchandising in your store window. But, now that customers are here, how can you convince them to buy? By continuing that savvy visual...

Of all the “geographic” locations within your store, end caps are proven winners when it comes to selling merchandise. It’s easy for shoppers to zero in on end cap displays as they scan the store, and they pass end caps as they make their way...

Buy online, pick up in store (BOPIS) continues to steadily increase in popularity among U.S. consumers. In fact, KIBO's 2018 Consumer Trends Report found that 67% of the 3,000 survey respondents used BOPIS in the past six months. Now, retailers are...

Whether it's bypassing the checkout lane with GPS-driven, mobile app technology or using automated electronics to change price tags, technology is revolutionizing the retail industry. As a retailer, it’s crucial to keep up with these technology...

Customers have always cared about your store as a place to find desirable merchandise. But these days, consumers are thinking about your store in a more holistic way. Are you a good neighbor? Working toward sustainability in retail can attract...

As a retailer, don’t you just love it when customers buy more than they had intended? Impulse purchases account for a significant percentage of sales, in all types of retail stores. Brick and mortar stores benefit even more than online sites. By...

Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create...

Psychology plays a key role in the success of your retail store — from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your...