Palmer Retail Solutions Blog

How to Better Prepare Your Business For The Back to School Season

It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re...

How to Run a Successful Mall Kiosk in an Internet World

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you...

5 Ways to Stop Self-Checkout Theft

The advent of self-checkout stations has given retailers yet another reason to worry about loss prevention. Self-checkout is generally promoted to shoppers as a time-saver. But many customers are using these systems to save money, too — by stealing...

Clearing the Clearance Rack: How to Move Products Quickly

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that...

Can Social Media Drive In-Store Customer Engagement?

Did you know approximately 68% of U.S. adults use Facebook — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking...

Retail Secrets: How Store Layouts Turn Shoppers Into Buyers

Most shoppers aren’t consciously aware of store layouts. However, virtually every shopper can instantly detect whether your space looks and feels interesting, convenient, and comfortable. That first impression determines whether they step further...

5 Ways to Ensure Successful Online Shopping and In-Store Pickup

What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store" (BOPS)...

Why are Sales Signs Red? A Guide to Color Psychology in Retail

Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked the...

How to Use In-Store Experiences to Turn Browsers into Buyers

Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to...

5 Ways to Go Green in Your Retail Business

More and more businesses are finding ways to be eco-friendly any way they can. You canswitch to LED lighting, use non-toxic cleaning products, or replace paper towels in the restrooms with hand dryers. But that’s just the beginning. Earth Day is...