Palmer Retail Solutions Blog

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must be...

Running a profitable business requires you to think like your customers, which is why successful retailers pay attention to the calendar. Customers are spending more and more on holiday purchases. And we're not just talking about Thanksgiving,...

With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish...

Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a...

If you’re a foodie wanting to share your skills or simply a creative entrepreneur, starting a food kiosk might be your pathway to success. However, in order to cook up success, you need to assemble the right ingredients. And that requires thoughtful...

Investing in a mall kiosk is a great way to start your career as an entrepreneur. But something you may not realize is that kiosks have a lifespan – typically about 4-6 years. At some point, your mall kiosk will need to be replaced due to wear and...

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what you...

We all know how it feels when something rubs us the wrong way. In retail, nothing rubs customers the wrong way more than a cumbersome payment process. Customers want that final step to be smooth. Seamless. Fast. So one of the hottest retail trends...

Retail customers expect their shopping experience to be relevant and personalized whether they're shopping online or in-store. As a retailer, you can't deliver that unless you know your customers — both your overall “audience” and the individuals...

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important,...