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"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology...
You got customers in the door. Maybe it was your brand’s great reputation, or maybe it was that snazzy visual merchandising in your store window. But, now that customers are here, how can you convince them to buy? By continuing that savvy visual...
Whether it's bypassing the checkout lane with GPS-driven, mobile app technology or using automated electronics to change price tags, technology is revolutionizing the retail industry. As a retailer, it’s crucial to keep up with these technology...
As a retailer, don’t you just love it when customers buy more than they had intended? Impulse purchases account for a significant percentage of sales, in all types of retail stores. Brick and mortar stores benefit even more than online sites. By...
Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create...
Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you...
Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that...
What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store" (BOPS)...
Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked the...