Palmer Retail Solutions Blog

How to Run a Successful Mall Kiosk in an Internet World

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do...

Clearing the Clearance Rack: How to Move Products Quickly

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that...

Can Social Media Drive In-Store Customer Engagement?

Did you know   approximately 68% of U.S. adults use Facebook   — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically...

5 Ways to Ensure Successful Online Shopping and In-Store Pickup

What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store"...

Why are Sales Signs Red? A Guide to Color Psychology in Retail

Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked...

How to Use In-Store Experiences to Turn Browsers into Buyers

Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to...

5 Ways to Go Green in Your Retail Business

More and more businesses are finding ways to be eco-friendly any way they can. You can switch to LED lighting, use non-toxic cleaning products, or replace paper towels in the restrooms with hand dryers. But that’s just the beginning. Earth Day is...

Best Tips for Creating Eye-Catching Storefront Windows

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must...

How to Create a Retail Experience that Appeals to the 5 Senses

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important,...

Improve the Interactive Retail Experience

How to best use kiosks for an interactive retail experience.

The retail business is quickly being transformed by the selling power of the interactive experience. In interactive stores, like Apple, a combination of screens, tablets, laptops and...