Palmer Retail Solutions Blog

Retail competition is fierce this time of year. Shoppers are out in force, and they’re on a mission, looking for the season’s must-haves, but also new ideas to take their homes, themselves and their gift-giving to a new level. Your holiday store...

In an earlier article, we talked about ideal placement for your cash wrap counter. Now let’s look at how you can make that space more efficient this holiday season. The cash wrap counter is both your last interaction with today’s customer and a...

Point of purchase displays are the beating heart of your visual merchandising. They pump your store’s lifeblood – happy shoppers – throughout your store. You use fixtures to establish the general layout, but it’s your point of purchase displays...

There is no universally perfect location for a cash counter, simply because retail stores are different. Merchandise is different and the size and shape of your space are different. Nonetheless, there are some universal truths about placement of...

There is no better customer service than giving people such a great experience they can’t wait to come back. The store fixtures you choose and how you use them throughout your store set the tone for each customer’s entire shopping experience. Your...

‘Tis the season for holiday sales. Is your mall kiosk prepared to make this a banner season? Traditional retailers have to create fabulous window displays to make a standout impression on shoppers. Your kiosk, however, is a 360-degree “window.”...

Whew! By the end of the holiday sales period, every retailer is more than ready for a break. All you can think of is getting off your feet. But while you richly deserve some slack time, you’ll be missing out on potentially lucrative...

End cap displays aren’t just for grocery and big box stores populated with gondolas as primary fixtures. You can create an end cap anywhere you have back-to-back displays. That makes them supremely versatile. End cap displays are also proven winners...

Glass display cases are versatile. They are wonderfully useful for merchandising jewelry and other small items or valuable collectibles such as antique comics or baseball cards. They are equally useful for featuring larger items. Beyond their...

Retailers know that impulse buying is bigger than ever, year round. Normally we think of impulse items as opportunities to catch the shopper’s eye with merchandise they were not even thinking about. But during the year-end holidays, shoppers are...