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You can’t attract shoppers if your store doesn’t have something different to offer. Along with carrying at least some unique-to-you merchandise, giving your entire store a distinctive look and feel reinforces your brand, and clearly sets you apart...
Every retailer worries about loss prevention, but when your merchandise is small enough to fit easily into the palm of a hand or a pocket, there is even more to worry about. Add the fact that jewelry and watches can carry very high price tags, and...
Business Network (BNET) stated that 39 percent people in the United States "love to shop." For many, shopping could be considered a form of relaxation or a hobby. Stores are faced with an audience that is willing to purchase, but overwhelmed with...
Successful retail stores are compelling in their ability to attract customers, convenient in their interactions with those customers and consistent in how they present their brand and their merchandise....
How you design your mall kiosk determines how well your business will do. Bring together the right combination of elements, and you can succeed beyond your wildest dreams. Include the wrong elements, and you may fail. Mall kiosk design is as much an...
End caps are proven winners when it comes to increasing retail sales and profitability. In fact, studies repeatedly show that end caps sell better than in-aisle displays of the same product(s). That’s because end cap displays are both easily...
For certain types of retail stores, glass showcases offer superior merchandising opportunities. Because they are entirely enclosed, showcases provide better security for small, fragile and high-priced items without detracting from your customer’s...
In order to create point of purchase displays that really “POP,” you have to think like your customer. Look at your store through their eyes. Who are they? What do they want and expect from their...
Ever heard the story about David and Goliath? In its simplest form, David was the underdog who fought and defeated Goliath, who was a giant and a champion. In a similar fashion, small businesses must compete with big box stores.
It's no surprise...
Your back room is stacked with boxes of newly-arrived fashion merchandise. How well it sells when you transfer it to your sales floor depends, in large part, on how you display it.
If you’re a merchandiser for a large retailer, apparel may arrive...